The largest financial institutions of the world, today, are faced with challenges related to:
- Rediscovering competitive edge:
Competing on the basis of products or services or channels alone or in congruence has become unviable due to the evolved maturity of financial institutions and customers. Customers demand personalized attention with every interaction over every channel and every employee, every time.
- Recreating brand value:
Due to the recession, customers now value brand legacy much lesser than before and hence the larger financial institutions now need ways to reiterate trust to command loyalty from their customers.
The imperative has shifted to converting customers to loyalists and then to advocates to maintain a sustained competitive advantage. Our focus is to help banks ensure relevant, contextual customer experiences that embrace every dialogue and every interaction. CustomerXPs’ banking solutions enable banks to project a one-Bank feel across all customer touch points. Our solutions unify customer knowledge, deduce behavioral patterns, automatically generate personalized recommendations and enable real-time monitoring by:
- Ensuring consistent experiences:
Our solutions capture customer information powering interactions with consistent messaging, cross-sell recommendations and personal preferences across channels. Customers can now continue conversations across channels and instances thus obliterating the communication silos that exist today due to multiple systems and individual dependencies.
- Being relevant and timely:
Functioning solely in absolute real-time, our solutions tailor make experiences to the current customer’s state and action. The offers identified for cross-sell are always contextual and factor in the current customer transaction.
- Exceeding customer expectations with every interaction:
The offers generated for the customer are proactive and targeted at the “pre-shopping” stage. Thus, customer delight is created with banks now having the capability to showcase proactive, personalized, consistent attention with every interaction.
Summarily, we enable financial institutions to project a One-bank feel to customers via cross-channel seamless interactions that remember past conversations and carry them forward as though it were anchored by the bank centrally.
Learn more about the architecture that powers our unique solutions